This Just 1 Thing with Swell talked about the two types of discounts you can create in the Swell dashboard, comps and coupon codes. They only apply to tickets so you won't be able to use them to discount sponsorships, tables, or teams.
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Advanced Strategy for Coupon Codes
Agenda
Recording:
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Comp Codes
Use comp codes to issue free tickets to special groups of people like board members, VIPs, speakers, volunteers, and staff.
Tips for using Comp Codes:
- Personalize comp codes for your recipients
- For guests sitting together at tables, create a table rather than using comp codes
Use individual comp codes instead of larger buckets if it’s important to manage how many tickets someone can claim.
Coupons
Use coupons to provide during promotional periods or for special groups to take $$ off of tickets/registrations. Remember: coupon tickets apply to all ticket types.
Advanced Strategy for Coupon Codes
Coupon codes apply to all ticket types, but they can't be used on hidden products.
If you need to offer a discount only on one or a few of your tickets, mark all of your other ticket products as hidden from the public.
When you're ready, delete the coupon code and unhide the other tickets.
Review
Comp codes and coupon codes can only be used to discount tickets. Sponsorships and tables can't be discounted.
Comp Codes
- Can be personalized for each recipient
- Are used to issue a free ticket for a particular ticket type
- Usage can be limited
- Show on summary screens and in reports
Coupon Codes
- Generic
- Discount ALL ticket types
- Usage cannot be limited/can be used by anyone who has the code
- Do not show on reports
Other articles you might like:
Can a Guest Claim a Comp Ticket at the Door During Check-in?
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