In this session, we explored how to make Giving Tuesday purposeful and effective. Rather than trying to “do it all,” the focus was on setting specific, strategic goals that align with your organization’s broader plans. The presentation also included examples of campaign types, practical site setup tips, and fresh ideas to keep your Giving Tuesday simple, impactful, and sustainable.
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Key Takeaways
Set Strategic and Focused Goals
Choose the Right Campaign Type
Video and Transcript
Resources
Key Takeaways
Set Strategic and Focused Goals
- Align Giving Tuesday efforts with existing strategies or emerging needs.
- Use the day to cultivate specific donor groups (e.g., new supporters, companies, neighborhoods).
- Consider short-term needs, wishlist items, or sponsor cultivation.
Choose the Right Campaign Type
- Crowdfunding: Set a small, clear goal tied to a tangible outcome. Celebrate success with special thank-yous and donor recognition.
- Peer-to-Peer: Recruit a small group of champions (board members, volunteers, loyal donors) to share emails or social posts one-to-one. People give to people.
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Year-End Kickoff: Use Giving Tuesday as the launch point for your year-end campaign. This creates continuity and momentum.
Leverage Matching Gifts
- Giving Tuesday is ideal for featuring one strong sponsor or donor match.
- Consider approaching one partner for a co-branded Giving Tuesday campaign.
- Feature sponsor logos prominently on your Swell site and in communications.
- Engage board members as matching gift challengers.
- Use the campaign label feature in Swell to integrate sponsor recognition across emails, donation receipts, and social sharing.
Keep Your Swell Site Simple
- One clear page with a strong call to action is enough.
- Reuse the same Giving Tuesday site year after year with Swell's cloning process.
- Add videos, sponsor logos, or quick thank-you updates to make the campaign personal.
- Customize buttons and labels so the language reflects your goals.
Ideas to Elevate the Day
- Host a short virtual program (lunch-hour broadcast or event stream through Swell).
- Encourage audience growth: ask supporters to sign up for your email list or follow your social channels.
- Create countdowns on your social channels featuring board members or community voices.
- Celebrate generosity by honoring unsung heroes, volunteers, or staff.
Video and Transcript
Resources
September 4, 2024: Giving Tuesday
Podcast episode mentioned: We Are For Good, Episode 532 "Strategies for a Successful GivingTuesday Campaign"
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