In this installment of Just 1 Thing from Swell, Brooke shared practical ways to extend the impact of your fundraising event by reframing it as a 30-day campaign. Ready to learn how to maintain momentum after your event, activate your network, and use the work you have already done to raise more money and deepen engagement? Keep reading or watch the replay below!
Navigation
Reframe Your Event as a Campaign
Activate Your Outreach Committee
Capture and Reuse Event Content
Launch Quickly After Your Event
Overview
Your fundraising event creates energy, visibility, and social proof. The challenge is keeping that momentum going once the event is over.
You will learn how to:
- Shift your mindset from a one night event to a longer campaign.
- Use your event as an entry point for continued outreach.
- Create a clear post-event communication plan that feels manageable and intentional.
Reframe Your Event as a Campaign
Events are moments in time. Campaigns are stories that unfold.
When you treat your event as the starting point instead of the finish line, you create more opportunities for people to engage with your mission. This shift allows you to focus less on attendance and more on impact, participation, and ongoing support.
Think about your event as an amplifier for your mission rather than a single outcome.
Activate Your Outreach Committee
Post-event outreach is often most effective when it comes from trusted individuals. Committee members can help extend your reach by sharing updates, following up with contacts who could not attend, and reinforcing the importance of your work.
Provide clear messaging and simple next steps so committee members know how to stay involved without feeling overwhelmed.
Capture and Reuse Event Content
Your event generates valuable content that can fuel your post-event campaign.
Consider how you might reuse:
- Stories shared during the program
- Quotes from speakers or honorees
- Photos that reflect community support and impact
This content can be repurposed across emails, content pages, and social media to keep your messaging consistent and engaging throughout the campaign.
Launch Quickly After Your Event
Timing plays a critical role in maintaining momentum.
Launching your post-event campaign within 48 hours helps preserve excitement and social proof. Supporters are more likely to engage while the event is still fresh in their minds and conversations are still happening.
Focus on clarity and consistency rather than perfection when launching quickly.
Structure a 4-Week Story Arc
A 30-day campaign works best when it follows a clear and intentional structure.
Each week should have a purpose, such as:
- Reinforcing the mission and purpose of the event
- Highlighting stories and early impact
- Sharing progress and momentum
- Inviting a final wave of participation
This approach helps supporters understand where they are in the campaign and why their involvement continues to matter.
End Strong with Gratitude
How you close your campaign shapes future engagement.
Intentional donor and volunteer recognition reinforces trust and shows appreciation for the collective effort. Clear and thoughtful thank-you messaging helps build long-term relationships and sets the stage for continued support.
Ending strong is just as important as launching well.
What Really Matters
Your event already did much of the hard work by bringing people together and sharing your story.
A 30-day campaign allows you to honor that effort, extend its reach, and invite more people into your mission without starting from scratch. The goal is not to do more, but to do more with what you already have.
Video Replay, Transcript, and Slides
Slides from Brooke's presentation
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