Giving Tuesday is December 3rd this year. Don't forget to mark your calendar!
In this Just 1 Thing from Swell, Brooke talked about 4 types of Giving Tuesday Campaigns and provided a list of resources (attached below).
Article Navigation
Tips for Building Your Giving Tuesday Swell Site
Today's Agenda
Types of Campaigns
Tip for a Crowdfund event: A specific goal that donors can see, touch, taste, smell, or feel works best for this type of campaign. Examples: Finishing the last mile of a trail, Feeding 20 families a holiday dinner of ham, mashed potatoes, and green beans, or building the kids corner of the library.
Brooke mentioned a fourth type of campaign—combining your Giving Tuesday campaign with a campaign you're already running near this date.
Tips for Building Your Giving Tuesday Swell Site
- Use strong calls to action in your header image and content pages.
- Consider entering your goal in the details section of your site. Those fields are open text fields.
- Change your give now button to match your call-to-action.
- Keep your site design simple.
- Enable the thank you wall in social settings to thank your donors on your Swell site.
Keep It Simple
Ideas
Tip: Just don't have it in you to run another fundraising campaign this Giving Tuesday? Consider the following ideas:
- Day of Kindness
- Food Drive / Meal Packing
- Plant a Tree
- Write a Note
- Thank You Day
- Clean up
- Volunteer Actions
Resources
Giphy: The Giving Tuesday page has many gif files you can use to support your social media and email communication.
Blog Post: Procrastinator’s Guide to Giving Tuesday
Comments
0 comments
Article is closed for comments.