Today we talked about spotlighting your fundraisers/champions for online peer-to-peer campaigns.
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Two Ways to Show All of Your Champions on a Content Page
There are two ways to accomplish that:
What is a Champion Campaign?
Typically these are online-only campaigns where you have a core group of fundraisers or champions raising funds for your organization in a set amount of time.
- You’re encouraging peer-to-peer competition so you'll want to turn on the most motivating leaderboards.
- While your champions will be doing most of the heavy lifting for this type of campaign by reaching out to their personal networks, you want to make it as easy as possible for them by creating compelling content on your Swell site and spotlighting them to make it as easy as possible for site visitors to donate toward their favorite champion.
Note: While we most often talk about using this method in conjunction with on-line peer-to-peer campaigns. It can be used for anything. Some other examples might include talent shows, dance competitions, and sponsorship levels.
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Which Should You Choose?
When you're trying to choose between the two methods, consider what makes the most sense for the kind of campaign you're running.
Your champions/fundraisers don't have to create logins to have personal fundraising pages which means all of your personal fundraising pages get their descriptions from the "Description for Fundraising Pages" section in Details.
Because of that, they all look relatively the same. If that works for your campaign, there's no need to create extra hidden content pages linked to a grid. Let the system do the work for you! Create a content page to show your fundraisers and click the "Show fundraisers" box.
On the other hand, if your champions need more personalized pages, maybe pages that highlight their individual stories, like the dance competition we looked at, create separate hidden content pages for them and link everything together in a table.
You might also want to use the table/grid method if you want your fundraisers to be on your site’s home page, but you also want other text to appear above the grid.
With the "show fundraisers" option, you can add additional text or other content, but it will appear below the list of all your fundraisers.
Resources
These are the sample Swell sites we referenced today:
- https://walk.swell.gives/
- https://virtualpetparade.swell.gives/
- https://dancingwiththestars.swell.gives/
Other References in the Help Desk:
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