December 11, 2024, How Are Fundraisers, Ticket Holders, and Donors Different?

Today, we're addressing a question we get often-- what's the difference between a fundraiser, a ticket holder and a donor in Swell?

Understanding the difference is especially important if you’re using peer-to-peer strategies like leaderboards.

In a nutshell, all ticket holders start out as fundraisers in Swell. Fundraisers and ticket holders are always participants in Swell. Donors could be participants but aren’t always. That sounds like a bit of a logic puzzle.

To help clarify, let’s look at this concept I through the journeys of some sample participants in our pretend walk event.

AI-Generated Transcript

Imma Gardner is one of the Community Garden’s board members. She’s passionate about bringing educational gardening programs and sustainable food practices into her community. She’ll be participating as a walker in our annual spring walk on the Dirt Under Our Nails Team and already has her ticket. We’re looking at a screenshot of her page now.

Imma received her link to this personal fundraising page was in the ticket email. Since she knows that personal appeals generate the most funds, she grabs her link and drafts an email she’ll use to send to her friends. Although she’ll send everyone the same basic email, she’ll send each individually so she can personalize them further if she wants to.

Copyable text from Imma's letter:

Hi Flora,

As you know, I love working with the community garden! They’re having their annual walk fundraiser this spring. It’s a great excuse to get out into the fresh air while raising money for a great cause at the same time.

I’m walking and I’d love to have you join me! To register, just go to my personal page: https://walk.swell.gives/users/imma.gardner and click the register button. Be sure to select “Dirt Under Our Nails” as your team when you register. 

Can’t come on walk day? You can still join our team and participate virtually, by clicking the “Become a Fundraiser” button on that same page! If fundraising isn’t right for you, you can donate toward our team by clicking the “Give Now” button there. Every little bit helps!

Here’s that link again in case you need it: https://walk.swell.gives/users/imma.gardner

Thanks in advance for your help. Your support means the world to me!

Sincerely,

Imma

Here's a link to the downloadable Fundraising Toolkit mentioned during the presentation. For more like it, checkout this article.

Imma invited her friends Flora Fundraiser, Donna Donor, and Tina Ticketholder. Each took a different action.