Get your guests excited for the event & send any information (directions, parking, table info, etc.) and communicate WHY the cause is important to you!
Here are some Helpful Email Tips we found from
https://splashthat.com/blog/event-email-writing-tips - Check our their blog!
PAY ATTENTION TO DESIGN
Invitees are 15 times more likely to register for your event if there is a consistent look and feel between your email and your event page. So what does this mean? Make sure the branding, the colors, the fonts, and the copy on your event page are consistent with every single email you send to your guests. Simple.
*good news is, with the swell website process, all of your emails with ticket info will have your logo on it!
ABIDE BY THE 6AM, 10:30AM, 4:30PM RULE
We’ve found that the best times to send event invitations is at 6:00 a.m., 10:30 a.m. and 4:30 p.m. The absolute worst time to send invitations is after 5:00 p.m.
A FRIENDLY NUDGE (OR TWO) IS ALWAYS A GOOD IDEA
My personal favorites: “We’ve only got X spots left!” or “Ticket prices are going up tomorrow!”
MOBILE IS KEY
45 percent of emails are viewed on mobile phones. That’s huge. If the design of your email looks beautiful on desktop, but your invitees have to pinch and zoom to view it on mobile, you’ve already lost them."