Resources and Steps for Planning Your Online Peer-to-Peer Campaign

Launching a successful online campaign requires you to plan ahead. Get a clear idea of what your campaign will be like so you can communicate a detailed description of your campaign to your board, committee, and fundraisers.

Answering these four questions will lay a foundation of clear objectives to help you get started:

1. What is the fundraising goal? This is the total amount of funds you need to raise for this campaign.
2. What are you funding? Be specific. This tells donors what their donation is going toward so they know the exact impact they are making on your organization
3. Why? Tell everyone why these funds will help to better the organization and your mission overall.
4. Create a Timeline. This will allow you to organize and set goals throughout the planning and launch of your online campaign

Overall, it is important to take a long term approach to peer-to-peer events to fully prepare and equip everyone involved. Preparing ahead of time will increase the impact made on your organization for both donor acquisition AND cultivation. 

By the way, we know you can do it and we're always here to help. We also know there are only so many hours in the day.

If you find yourself wanting to launch a campaign, but need more hands, we may be able to help. We offer additional add-on campaign support services. Need to know more? Let us know.

The links below walk you through the process to build your campaign, and provide helpful tools for you and your fundraising champions. 

• Steps to Build an Online Campaign 
• Champion Fundraising Guide
• 30 Day Guide to a Successful Online Campaign
• Fundraising Toolkit
• Fundraising Ebook
• Sample Email to Prospective Fundraisers
• Guide for Fundraisers, "Who to Ask for Donations"
• Fill-in-the-Blank Resource Page
• Content calendar for a 1 week online campaign

Important Reminder: Software doesn't raise money, People do.

To effectively launch a peer-to-peer campaign, the first step is to recognize that some of your donors, board members and volunteers have been asking friends all along. The software is simply providing a tool that expands their ability to reach beyond the Rolodex/telephone and create social proof among their friends.

Truth: Software cannot replace the importance of cultivating passionate donors and storytellers. Remember that the offline work of nonprofit directors and event coordinators is the key to success.

The content in this article was originally published as one of our client newsletters. Click here to read that email.